On 5-7 June 2025 CzechGlobe, the Global Change Research Institute of the Czech Academy of Sciences(🔗), participated in the Science Fair 2025 (Veletrh vedy) (🔗), the largest popular educational science event in the Czech Republic. Across the exhibition area of over 8,000 m², more than 58,000 visitors could view nearly 100 exhibitions from more than 90 exhibitors. Among the exhibitors were scientific institutions and educational, innovative and technological companies, science centres and, of course, more than 45 research institutes of the Czech Academy of Sciences (CAS). This year, CzechGlobe’s stand was represented by the Department of Human Dimensions (us!), which focuses on environmental social science — the study of how people interact with the natural environment.
Environmental social scientists explore how humans use land, water, and energy, and how those choices influence our planet. We use tools such as interviews, surveys, and historical research, and sometimes even art and playful methods — like our centrepiece for this fair: Circuville.
A Fictional Town for Real-World Change
Circuville is a fictional town that depicts lots of ideas for how we can live in a way that is good for the planet. All of the ideas shown are already taking place somewhere in the world. In our work, we use Circuville to create discussion about what people like, what we can already do, what we do not like, and what needs to be changed to make this town real. We use it with planners, policy makers and with ordinary citizens and communities.
Circuville was created as part of the PLUS Change project, financed by the European Commission, which includes research on:
- How different types of information influence people’s environmental behaviour.
- Historical patterns of land use and lifestyle.
- Predictive computer modelling for land use under climate change.
- Developing positive visions for sustainable futures and exploring how to achieve them.
Activities at Our Stand
For three days, we welcomed visitors of Circuville town at our stand. Through conversations and activities, we offered interactive, educational experiences that allowed children and youth to step into the role of environmental social scientists.
The printed illustration of Circuville town served as a basic task where children looked for various creatures, situations or activities. For small children we had a list with 12 zoomed-in part of the illustration pictures (e.g. thennsect hotel, camping on the farm, the roof garden or the robot building a bridge). With the older visitors, we usually started with the same activity, but instead of pictures, we had 15 places or topic-based situations which they were supposed to point out in the picture. The keywords were accompanied by questions which led to having a deeper thinking process or discussion either with us or amongst themselves (if they came in a group). The topics and questions here were, for example: Urban gardening – Why is it good to have an urban garden and how can it help people living in the city?, Ecological waste – How can we manage waste in a way that is environmentally friendly?
You can download our worksheets as pdfs and the static Circuville illustration under the links below:
As they went along, we encouraged them to write down something they would have liked to have in their school, town or home on a post-i. These post-its ended up on a wall and together created a collection of ideas and wishes from our visitors. Another possible task the visitors could take up while observing the Circuville illustrations was to contribute on a “scientific” flipchart. We asked children to tell us what problem they would like to solve or what question they would like to ask as a scientist. Some of the visitors tried to formulate the questions around the topics of sustainability, ecology and future.
The illustration includes a laboratory for bacteria and insects, which have various uses in today’s and future worlds. Insects are already used as a source of protein, and in the future will be significantly more represented in our diet. We decided to use this fact as an opportunity, and bought a collection of different insects to taste. We often invited passersby to come to our stand to have a taste of fried and spicy worms, grasshoppers or crickets. This unusual tasting started us off on conversation and engagement.
Public Engagement and Impact
The stand was a constant hub of activity, attracting diverse age groups and sparking thoughtful exchanges. Our visitors were impressed by how Circuville combined real-world innovation with imagination, creating space for critical thinking about the future.
Through our hands-on, creative activities, we collected ideas and feedback from participants, encouraged children to think like scientists, helped families and educators associate serious environmental topics with something fun, and even shared our materials and ideas with teachers.
We believe that the event also strengthened CzechGlobe’s visibility as an institution operating in the field of social science, especially in making complex ideas about sustainability accessible and participatory.
Next Steps
The aim of Circuville and our department of Human Dimensions was to open conversations and search for better solutions leading to sustainable living. We tried to communicate this to the public and let them experience our world. We are happy to share the activities we offered during the Science fair broadly (links above) and encourage people to discover more about Circuville by listening to stories of 5 characters (farmer, builder, policy maker, banker and scientist) or follow the continuous research within the PLUS Change project which gave birth to Circuville town.
SustainableCZ 
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